PediaSure® Growth Challenge

Don’t let growth myths hold your kids back

The pediasure growth squad brings together experts in nutrtion and fitness to help your identity the misconception which could be holding your kids back from reaching their full growth potential.

Here are some of the most common myths that could impact a child's growth:

Myth #1
It’s normal for kids to be picky eaters.

Picky eating isn’t okay. Eating right today can support long-term growth and development.

Myth #2
Short parents will have short kids.

Height isn’t just about genetics. Nutrition, in the first 5 years, matters a lot to a child’s overall growth.

Myth #3
Plain porridge and soup are best for sick children.

These foods just aren’t nutritious enough. Kids need extra nutrition while recovering from illnesses.

Myth #4
Weaker children shouldn’t exert themselves.

Exercise makes the immune system stronger. Encourage 1 hour of active play a day, supported by a nutritious diet.

Myth #5
Kids can get appendicitis if they play after eating.

This is a common misconception. But a 30-min gap is recommended before play to aid digestion.

Myth #6
Underweight kids can eat what they like, as long as they eat.

Junk food helps with weight gain but, they are not healthy choices. Instead, choose a complete & balanced supplement to meet your child’s nutritional needs.

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The science of growth

Picky eaters and catch-up growth

Children with picky eating behaviours may have nutritional gaps which could compromise growth and development.
Picky eaters have also been found to be lighter and shorter for their age, compared to non-picky eaters3. Many picky eaters need to catch-up on growth.

They Require:

Complete diet with right balance of protein, carbohydrate and healthy fat.

An underweight child will require energy and nutrient-dense nutritional support to attain normal weight-for-height.

Vitamins and minerals to support normal growth and development.

A child who has low height‑for‑age or low weight‑for‑height may benefit from complete and balanced nutrition that provides adequate protein for muscle tissue as well as the recommended intake of calcium, vitamins D and K for stronger bones.

Nutrition support for immunity

2 in 5 parents report that their child falls ill once every two months4. Frequent bouts of common illnesses like cough and flu divert precious nutrient resources to help a child recover and, over time, this may slow growth.

Providing a child with a nutrient-rich and complete, balanced diet may help strengthen immunity. Nutrients for immune support include vitamins A, B6, B12, C, iron, zinc and selenium.

PediaSure Gold – uniquely formulated for Singapore

At Abbott, we understand the needs of both parents and children to create nutritional solutions that are tailored to their needs. PediaSure Gold is formulated specially for Singapore, with 25% more calcium^ and 25% less sugar^.

Look out for our product with its unique label that is available only in Singapore, or purchase from our authorised retailers to ensure peace of mind as you purchase genuine PediaSure products.

PediaSure Gold Ready-to-Drink – complete, balanced nutrition on-the-go

Worried about your child’s nutrition when you’re not around? We understand that it is hard to track your little one’s nutritional intake at all times or there are moments when you need fuss-free nutrition.

PediaSure Gold is also available in a ready-to-drink (RTD) re-closeable bottle. It comes in two great-tasting flavours – Classic Vanilla and Premium Chocolate. Complete, balanced nutrition on-the-go is now made easy!


Triple Sure SystemTM

Contains 34 nutrients to support growth and development

Physical Growth

Protein provides amino acids for muscle tissue building and growth. Arginine is an amino acid.

Immunity Support

Vitamin A, B6, B12, C, iron, zinc and selenium for normal immune function.

Bone Development

Calcium, vitamins D and K for development of strong bones.

Enhanced Formulation

Now with Arginine and Natural Vitamin K2.

Our range

PediaSure Gold products are designed to complement a healthy diet, for kids who need to catch up on growth. Our range of products are gluten-free, Halal certified, and suitable for children who are lactose intolerant±.

All you need to know about growth

1 Kantar Singapore, Abbott Brand Health Tracking 2019, Oct 2019.
2 Abbott Nutrition online survey conducted with 503 parents from Singapore, with child aged between 1-5 years old, July 2019.
3 Xue Y, et al. Appetite. 2015; 91:248-55
4 Abbott Nutrition online survey conducted in conjunction with Singapore Nutrition and Dietetics Association among 1,002 parents in Singapore with children aged 2 to 6 years old, June 2018.
High in energy.
# Abbott Calculation based in part on data reported by Nielsen through its Scantrack databases covering a 12-month period ending April 27, 2019.
^ As compared to previous formulation.
± Not for children with galactosemia.

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SG.2020.6010.PDS.1 (v1.1)