Grow your kid's adventure

Why choose GROW® for your child

A nutrient-dense beverage like growing-up milk can help your child to achieve daily nutritional requirements. It also provides important nutrients to support your child’s physical and mental development.

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Brain Development

  • Docosahexaenoic acid (DHA) is an important building block for the development of brain and eye (for children up to 3 years of age).

  • Choline helps support overall mental functioning (for children up to 6 years of age).

  • Taurine helps to support overall mental and physical development (for children up to 6 years of age).

Growth

  • Calcium helps to support development of strong bones and teeth.
  • Vitamin D helps support calcium absorption and improves bone strength.
  • Protein provides the essential amino acids needed to aid in the building and maintenance of body tissues.

Immunity

  • Antioxidant system with Selenium and Vitamins C & E to help protect cells from free radicals.
  • Iron is a necessary nutrient for a normal immune system.
  • Zinc is essential for healthy immune system function.

Why does your child need growing up milk

Nourishment for a child should come from a variety of food from each food group. Yet 3-year-olds in Singapore are not eating a balanced diet.1

Almost 2 in 5 kids

are not drinking enough milk.

1 serving of dairy products (e.g. 2 glasses / 500ml of milk) a day is recommended.2

More than 1 in 2 kids

are not eating enough fruits.

1 serving of fruit a day is recommended.2

4 in 5 kids

are not eating enough vegetables.

1 serving of vegetables a day is recommended.2

3 in 5 kids

are eating too much meat.

1 serving of meat /others a day is recommended.2

How GROW® can benefit your child

Formulated With No Palm Oil – The Savvier Way To GROW

GROW® Stages 4 & 5 are 25% lower in saturated fat and sugar and 25% higher in calcium than regular growing up milk.

GROW® offers a clear advantage and
delivers more key nutrients.3,4,5

COMPARISON WITH OTHER BEVERAGESGROW®Full Cream Fresh MilkChocolate Malt Drink

Calcium
(Meets 100% of RDA)3,4,5
Helps to build strong bones and teeth.

YesNoNo

Vitamin D
(Meets >90% of RDA)3,4,5
Helps to support calcium absorption and improves bone strength.

YesNoNo

CDHA, Choline, Taurine
Taurine helps to support overall mental and physical development 

YesNoNo

26 Vitamins & Minerals
Supports overall growth and development.

YesNoNo

2 Prebiotics
(Inulin & FOS)
Helps maintain a healthy digestive system.

YesNoNo

All Products

References:

1. Tan XR, Tan WEC, Lim MT, Jacob A. Are Our Children Eating a Balanced Diet? A Food Group Analysis of the Diets of 3-Year-Old Children in Singapore. Annals Academy of Medicine October 2015, Vol. 44 (Suppl) No. 10. S330.
2. Raising Healthy Kids https://www.healthhub.sg/live-healthy/1264/growing-kid-raising-healthy-kids
3. For Calcium, Singapore’s Recommended Dietary Allowance (RDA) for children 4-6 years is 600 mg per day, and for children 7-9 years is 700 mg per day. For Vitamin D, Singapore’s Recommended Dietary Allowance (RDA) for children 3-<7 years is 10 mcg, and for children 7-<10 years is 2.5 mg per day.
4. Comparison based on 2 servings of 200 ml of each beverage with Singapore’s Recommended Dietary Allowance (RDA) for children age group as mentioned in reference #3.
5. Recommended Dietary Allowances for Normal Healthy Persons in Singapore (Children & Adolescents) https://www.healthhub.sg/live-healthy/192/recommended_dietary_allowances

SG.2022.29050.GRO.1 (v1.1)

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