Breast milk is best for your baby

The World Health Organisation (WHO) and Health Promotion Board (HPB) recommend exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. At around six months of age (but not before 4 months), infants should receive nutritionally adequate and age-appropriate complementary foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.

Abbott Singapore fully recognises breast milk’s primacy, value and superiority and supports exclusive breastfeeding as recommended by the WHO.

The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. The HPB recommends that infants start on age-appropriate complementary foods at around 6 months, whilst continuing breastfeeding for up to 2 years or beyond to meet their evolving nutritional requirements. If no longer breastfeeding, toddlers can switch to full cream milk after 12 months. This should be complemented by a good variety of solid foods from the four main food groups (fruits, vegetables, grains, meat and alternatives). For more information on the nutritional requirements of infants and young children, please visit www.healthhub.sg/earlynutrition.

Grow your kid's adventure

Why choose GROW® for your child

A nutrient-dense beverage like growing-up milk can help your child to achieve daily nutritional requirements. It also provides important nutrients to support your child’s physical and mental development.

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Brain Development

  • Docosahexaenoic acid (DHA) is an important building block for the development of brain and eye (for children up to 3 years of age).

  • Choline helps support overall mental functioning (for children up to 6 years of age).

  • Taurine helps to support overall mental and physical development (for children up to 6 years of age).

Growth

  • Calcium helps to support development of strong bones and teeth.
  • Vitamin D helps support calcium absorption and improves bone strength.
  • Protein provides the essential amino acids needed to aid in the building and maintenance of body tissues.

Immunity

  • Antioxidant system with Selenium and Vitamins C & E to help protect cells from free radicals.
  • Iron is a necessary nutrient for a normal immune system.
  • Zinc is essential for healthy immune system function.

Why does your child need growing up milk

Nourishment for a child should come from a variety of food from each food group. Yet 3-year-olds in Singapore are not eating a balanced diet.1

Almost 2 in 5 kids

are not drinking enough milk.

1 serving of dairy products (e.g. 2 glasses / 500ml of milk) a day is recommended.2

More than 1 in 2 kids

are not eating enough fruits.

1 serving of fruit a day is recommended.2

4 in 5 kids

are not eating enough vegetables.

1 serving of vegetables a day is recommended.2

3 in 5 kids

are eating too much meat.

1 serving of meat /others a day is recommended.2

How GROW® can benefit your child

Formulated With No Palm Oil – The Savvier Way To GROW

GROW® Stages 4 & 5 are 25% lower in saturated fat and sugar and 25% higher in calcium than regular growing up milk.

GROW® offers a clear advantage and
delivers more key nutrients.3,4,5

COMPARISON WITH OTHER BEVERAGES GROW® Full Cream Fresh Milk Chocolate Malt Drink

Calcium
(Meets 100% of RDA)3,4,5
Helps to build strong bones and teeth.

Yes No No

Vitamin D
(Meets >90% of RDA)3,4,5
Helps to support calcium absorption and improves bone strength.

Yes No No

CDHA, Choline, Taurine
Taurine helps to support overall mental and physical development 

Yes No No

26 Vitamins & Minerals
Supports overall growth and development.

Yes No No

2 Prebiotics
(Inulin & FOS)
Helps maintain a healthy digestive system.

Yes No No

All Products

References:

1. Tan XR, Tan WEC, Lim MT, Jacob A. Are Our Children Eating a Balanced Diet? A Food Group Analysis of the Diets of 3-Year-Old Children in Singapore. Annals Academy of Medicine October 2015, Vol. 44 (Suppl) No. 10. S330.
2. Raising Healthy Kids https://www.healthhub.sg/live-healthy/1264/growing-kid-raising-healthy-kids
3. For Calcium, Singapore’s Recommended Dietary Allowance (RDA) for children 4-6 years is 600 mg per day, and for children 7-9 years is 700 mg per day. For Vitamin D, Singapore’s Recommended Dietary Allowance (RDA) for children 3-<7 years is 10 mcg, and for children 7-<10 years is 2.5 mg per day.
4. Comparison based on 2 servings of 200 ml of each beverage with Singapore’s Recommended Dietary Allowance (RDA) for children age group as mentioned in reference #3.
5. Recommended Dietary Allowances for Normal Healthy Persons in Singapore (Children & Adolescents) https://www.healthhub.sg/live-healthy/192/recommended_dietary_allowances

SG.2022.29050.GRO.1 (v1.1)

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