A. QUALIFICATIONS
An Entrant must meet all of the following conditions of entry (“Entrant”):
1. The Abbott Similac GainSchool Aa-Ha Moment 2026 Promotion (“Promotion”) is open to parents aged 18 years and over with a child that is above 3 and not older than 6 years old at the time of entry. Both the Entrant and the child must remain Philippine Residents for the duration of the Promotion Period.
2. All healthcare professionals, government officials, employees of Abbott Laboratories, employees of Hepmil Advertising Philippines Inc., their spouses, and relatives up to the 2nd degree of consanguinity or affinity, are disqualified from participating in this Promotion. In this context, healthcare professionals refer to medical doctors, nurses, midwives and pharmacists.
3. As a condition of entering this Promotion, Entrant consents to the Administrator and/or Abbott using the Entrant’s name, locality and other relevant personal information in any media in the Philippines for an unlimited period of time without further notification, remuneration or compensation for the purpose of promoting, publicizing or marketing the Promotion (including any outcome), and/or promoting any products or services manufactured, distributed and/or supplied by the Administrator & Abbott. To this end, Entrant knowingly and voluntarily allows the Administrator & Abbott as well as its authorized third parties to collect, store, and process copies of his/her personal information, in accordance with its Privacy Policy, which can be accessed through https://www.family.abbott/ph-en/similac-gainschool/privacy-policy.html. Except as otherwise stated, any personal information obtained relative to the authority herein given shall be strictly confidential.
B. KEY DATES
1. The Promotional Period begins on 12.00am (Philippine time) on Aug 1, 2026, and ends at 11.59pm (Philippine time) on Aug 31, 2026. (“Promotion Period”). No submissions of entries shall be allowed beyond this period.
2. The winners shall be chosen by the judges during the week of Sep 7-11, 2026 at 8F Venice Corporate Center, 8 Turin St., McKinley Town, Center, Fort Bonifacio, Taguig City/ through Microsoft Teams meeting in the presence of FDA and NDA representative.
C. HOW TO ENTER
1. Entrants should create a 30 - 60 second video of their child's Aa-Ha/ Learning moment and share it on their social media handle on TikTok with #AaHaMoments #SimilacGainSchool. Entrants can cross-post their entry on other social handles such as Facebook, Instagram, or X but those entries will not be considered for the Promotion.
2. Entries of users sharing their child's Aa-Ha /Learning moments in everyday life will be eligible for the promotion. An Aa-Ha moment is an authentic & genuine moment of the child’s creativity/ quick thinking / problem solving as a response to everyday life situations. A Learning moment should show the child being able to display a cognitive skill (e.g. solving a puzzle/ completing a math assignment/ winning at a cognitive sport like chess).
D. SELECTION CRITERIA & PRIZES
1. Upon successfully posting their entry on TikTok with #AaHaMoments #SimilacGainSchool, Entrants will receive a comment on their post from the official Administrator’s handle acknowledging their participation in the promotion via the Administrator.
2. Entries will be deemed to be received only when acknowledged by the Administrator. Each Entrant is allowed to enter with 1 post only. Multiple posts by an Entrant are not permitted either via the same profile or via multiple profiles being created by same Entrant. Same entry posted across multiple platforms outside of TikTok (Facebook or Instagram or X) will be deemed as a single entry only.
3. Each TikTok post will be judged on the following 3 criteria:
Engagement (50%): Likes, Shares, Comments received to the original video on TikTok only
Appeal of Idea (25%): Originality, Creativity, Relevance
Genuineness (25%): Authenticity, Emotional Appeal, Trustworthiness
4. Judging Process:
a. The 30 organic entries with the highest engagement on TikTok (based on the number of likes, shares, and legitimate comments) will be scored based on the above criteria.
b. A panel of internal judges comprised of employees of Abbott will independently review and score the top 30 entries in the presence of FDA and NDA representative at 8F Venice Corporate Center, 8 Turin St., McKinley Town, Center, Fort Bonifacio, Taguig City/ through Microsoft Teams meeting during the week of July 6-10, 2026. The internal judges shall have the full discretion to determine the winner, and their decision shall be final.
c. The 5 posts with the highest cumulative scores will be selected as winners.
5. Winners must provide proof of the qualifications such as identification and relationship with the child through a valid Birth Certificate. Failure to provide any requested proof shall result in the disqualification of the winner.
6. Winners shall be notified by the Administrator through a comment from the Administrator’s official handle on their original post. The Administrator shall conduct a verification of the winner’s eligibility to participate. After verification of the documents, the prize will be delivered to the physical address/ email of the winner within 30 days from receipt of the personal details.
7. Prizes
The 30 posts with the highest engagement will receive vouchers redeemable on Abbott’s eCommerce partner’s Tiktok shop for one (1) 1.2kg pack of Similac GainSchool with 5HMOs Stage 4 (Above 3 years old). The products must be redeemed within 90 days from the date of issue. The vouchers will be sent to the winners by email within 30 days from completion of the verification.
Top 5 winners selected by the internal judges will also receive a building block set worth approximately PHP 20,000. This will be delivered to the physical address of the Top 5 winners within 30 days from completion of the verification.
In case the building block set is out of stock/ not available, the winners will be handed over Gift Certificate of ‘Toys R Us’ worth PHP 20,000 redeemable at ‘Toys R Us’ outlets in the Philippines until a period of 1 year from the date of issue.
Prizes are non-convertible to cash and non-transferable. Winners must accept the prize as awarded. Other than as stated above, no substitution, exchange, or conversion to cash or other items shall be allowed. In the event that the advertised prize becomes unavailable due to circumstances beyond the control of the organizer, a prize of equal or greater value may be provided at the Administrator’s sole discretion, subject to approval by the Food and Drug Administration / National Dairy Authority.
The winners shall be responsible for any tax implications arising from their receipt of the prizes, if any. Neither the Administrator nor Abbott shall be responsible for this. Winners should seek independent financial advice.
8. If a winner fails to redeem a prize in the manner required as stated in these Terms and Conditions, the prize will be automatically forfeited without need for notice, with no further compensation, replacement or alternative.
E. GENERAL TERMS AND CONDITIONS
1. By entering the Promotion, each participant agrees:
a. To be bound by these Terms & Conditions and by all applicable laws and by the decisions of Abbott which shall be binding and final;
b. To waive any rights to claim ambiguity with respect to these Terms & Conditions
c. To waive all his or her rights to bring any claim, action or proceeding against any of Abbott, or Administrator in connection with the Promo;
d. That all personal details submitted by each user must be accurate, complete and are subject to provision of proof upon request of the Administrator. Any inaccurate or incomplete information found in a submission will result in disqualification of the Entrant
e. That the Administrator has the sole discretion to disqualify any video which may be obscene, profane, lewd, defamatory, threatening, harassing, libelous, deceptive, invasive of another’s privacy, offensive or inappropriate in any manner whatsoever
f. That the Administrator may disqualify an Entrant in the event of an Entrant’s fraud, dishonesty, breach or non-entitlement under these Terms & Conditions or seek recovery of its value if a Prize has been awarded.
2. The Promotion is administered by Hepmil Advertising Philippines Inc., a company duly existing under the laws of Philippines at Unit 2402 Antel Corporate Center 121 Valero St., Salcedo Village Makati City Philippines (“Administrator”).
3. For enquiries regarding Abbott Similac GainSchool Aa-Ha Moment 2026 Promotion, consumers may call the Promotional Helpline on (02) 8995-1555 for Metro Manila & 1-800-10-995-1555 for PLDT toll free hotline between the hours of 8am and 8pm during the Promotional Period, Monday to Friday, excluding Public Holidays.
4. Participation in this Promotion shall be deemed as acceptance of these Terms and Conditions.
5. The decisions of Abbott and Administrator for all matters relating to the Promotion shall be final and binding in all respects.
6. Abbott is not liable for entries, reward claims or correspondence that are misplaced, misdirected, delayed, lost, incomplete, illegible or incorrectly submitted.
7. Authorized under: FDA promo permit 0485 s. 2026